Speech Outline

September 25th, 2018

SPEECH OUTLINE

1.  PURPOSE 

The overall purpose of the commercial is to create interest around the Samsung virtual reality headset.  It showed the use of the product and how it enables people to do things they can’t in the real world. 

2.  EFFECTIVNESS  

A.    Was it Memorable?

                i.        The commercial used an ostrich, which can’t fly, to show how in virtual reality you can do the impossible. 

              ii.        The music in the commercial was a very popular Elton John song that many people can relate to and remember. 

             iii.        The humor of the ostrich flying was the main reason for this commercial to be memorable. 

3.  LIST OF DETAILS 

On the surface this commercial seems simple but there are some key details.

A.    Song: Rocket Man, by Elton John

B.    Main character: Ostrich

C.    First reaction to putting on the VR headset: Ostrich eyes

D.   One ostrich is different than all other ostriches

E.    All ostriches run after the flying one

F.    Set in the desert

G.    The noise of excitement when the ostrich puts on the VR headset

4.  ENDING 

The ending of this commercial is very essential to the overall effectiveness and purpose .

A.    Displays the text: ”We make what can’t be made…so you can do what can’t be done.”

                i.        This text is extremely effective because it connects the creative and humorous ostrich to the overall purpose of the commercial.

 

              ii.        This text not only grows the interest in the VR headset, but it also benefits the overall brand by showing their overall mission. 

             iii.        Finally, the text symbolizes how as a company Samsung wants to enable people to follow their dreams by making the best technology.