Three Sources
First Source
This source was written by Ana-Marija Ozimec, Martin Natter and Thomas Reutterer. It is an academic source because it shows both the reasoning and the data to represent it. Furthermore, this source analyzes the success of marketing campaigns which will connect well with my interview. The language used is for other marketing professionals and not the general public.
Second Source
My second source is also an academic source and written by M. Berk Ataman, Carl F. Mela and Harald J. van Heerde in 2008. This source is about building a business plan through marketing. The language appeals to those in business and describes the keys to a business plan. This source is very useful because it shows statistics from the marketing used and also explains multiple strategies that can be used while starting a business.
Third Source
My final academic source is about Digital media and public archeology. It is written by Chiara Bonacchi in 2017. This touches on the change in how media is absorbed by people. It also shows how marketing and advertising is used today. In addition, not only does it contain the language of an academic source but it also has the structure of one. Finally, I will use this source to compare the structure of how the statistics are given to its audience and how the language used only applies to people in the media profession.
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