Matthew Hummel's Rhetoric Blog

First Source   https://www.jstor.org/stable/pdf/25764285.pdf?refreqid=excelsior%3Ae13e0e50bb8171e1890cf9c4405d44f9 This source was written by  Ana-Marija Ozimec, Martin Natter and Thomas Reutterer. It is an academic source because it shows both the reasoning and the data to represent it. Furthermore, this source analyzes the success of marketing campaigns which will connect well with my interview. The language used is for other marketing professionals and not the general public.  Second Source https://www.jstor.org/stable/pdf/40057162.pdf?refreqid=excelsior%3A8b00c7ac1eb73341fd6acd5b6752292b My second source is also an academic source and written by  M. Berk Ataman, Carl F. Mela and Harald J. van Heerde  in 2008. This source is about building a business plan through marketing. The language appeals to those in business and describes the keys to a business plan. This source is very useful because i...

The Analytical Report is asking me to find the style of writing that is used in my field of business after college. To get a feel for the type of writing I am to conduct an interview with a person that is in the workforce. This person can be reached out to by family, friends, or the university. During the interview I will ask them questions analyzing how they write in the workplace. After the interview, I will also be finding three academic and three non-academic articles that show a representation of the writing that is used in my major beyond college. Finally, I will collect all the evidence I gathered from the interview and the articles to write a synthesis paper with my findings. The paper should have similar structure to those I've done before analyzing each piece of evidence and then connecting it back to one theme. Overall it should be approximately 1250 words or 5 pages double spaced. Quistions 1.) Am I pulling direct quotes from both the articles and the interview or ju...

The simple definition of Rhetoric is the study of both writing and speaking. However, the use of rhetoric is very complex. Rhetoric can be used in many different ways from persuasion in a paper or a conversation. The study of rhetoric comes down to three main ideas ethos, pathos, and logos.

This is my blog for my Rhetoric class.